Knorr had six different products that they were positioning in stores with six different displays—one for each product. This meant a lot of moving parts, higher costs, greater inventory, and a lack of cohesive branding across products.
We designed a display that could be used for each of the six products, with the same tray, base, copy and colors. The only piece that changed from product to product was the header. Because most of the display was identical for all products, we were able to run the lithos for them at the same time, then mount and die-cut the headers.
Our design brought significant savings, as the client could now purchase the same bases, trays, and dividers for all of their products. Beyond slashing materials costs, additional savings were realized when only one set-up was required to produce the displays all at once.
The consistent look of the displays also created easier brand recognition in stores nationwide, increasing impulse buys and sales overall.